Google will stop scanning users’ emails to provide contextual advertising.

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Google will stop reading your emails to advertise

Google will stop scanning users' emails to provide contextual advertising.
Gmail will no longer be among the sources to offer tailor-made ads

Gmail is, in fact, the standard email service. It has over 1.2 billion active users in its free version. However, since his birth has pursued a controversy, read the mail to provide related advertising.

It was then fulfilled the maxim of “if you are not the customer, you are the product”. Google offered free mail service with generous storage because it helped to better know the tastes of each profile and then customize the ads based on the content of your mail. It was not that a person entered the mail and read the content, but anonymously, Google took the keywords so that later appeared advertising related to the gift of the father’s day commented with a sister or travel deals to it Locality thought to go with classmates.

Google has announced that by the end of the year will end this practice. Diane Green, responsible for all Google Cloud products, has announced on the official blog: “Gmail consumer content will not be used to customize ads when we make the change.” By the end of the year, this will be effective for all Gmail accounts.

Not that they will stop offering ads, AdWords (ads by words created by them) are their main source of income, but have many more sources and can do without. Google uses search history, navigation (if Chrome is used), videos viewed on YouTube, the location of the mobile phone, or the ads that are clicked.

In 2013 Microsoft, campaigned against the Mountain View focused on this aspect. Google titled it reads your love letters, an appeal to privacy did not quite thrive.

When Google launched its mail system in 2004, it was a revolution in a commonly used but still limited application. By then the space offered by Hotmail or Yahoo, the most popular within the free, was limited. Every now and then, the user had to decide which emails should be deleted and which ones would still be on the server. The motto of Google was direct against that habit: Do not erase, you have space. Their initial offer was a generous four gigs that were increased to 15. From there they were growing, with payment plans to have additional space and the option to use this system easily accessible from the browser with corporate mail.

In beta, as it is called to the tests in the technological slang, and under invitation. In this way, they scaled the service deployment, avoiding avalanche drops and generated a feeling of desire based on the scarcity that caused the invitations to be sold on eBay or listed as a favor to pay in the future.